Start the app sequence with your app open. Don’t use Apple user interaction gestures such as Multi-Touch or trackpad swipes to perform scene transitions. Use straightforward transitions such as fade or dissolve. Present the movement in a simple, clear manner.
In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app. Don’t feature the Apple logo to take advantage of the promotional value of the Apple brand. Only show the back of a device in an authentic manner to illustrate natural use of the device. Don’t engage in “suspension of disbelief” by showing Apple products or your app in a fantastic or unrealistic manner. The product’s color, shape, size, and form must be accurate. Don’t use extreme angles or alter an Apple product in any way. Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it.
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Otherwise, don’t display an iPhone, iPad, iPod touch, Apple Watch, or Apple TV Home screen.įor product images of iMac, MacBook Pro, and MacBook Air in the desktop display option, remember to add your icon to the Dock and customize the menu bar titles to match your app’s menu bar.Ĭustom photography and video of Apple products are allowed. If your app supports widgets, you may show your app’s widget on the Home screen as long as no third-party content is depicted in your communications. Don’t show the Home screen of the Apple device. If tapped, the push notification must open the app directly. Don’t include multiple push notifications from your app, or other app’s push notifications. When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device. Be sure to select the correct localized layer for the region in which your marketing communications will appear. Status bar options are provided on different layers within the Smart Object layer. If your app is optimized for 5G networks, you can display the 5G icon in the status bar from a compatible device.
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If your app runs full screen, you can extend your app screen image over the status bar. The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon.
For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations. You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. Don’t display a blank screen on an Apple product, or on a television screen when showcasing Apple TV. Be sure to create screens using the latest operating system version. Apps that support widgets may display this functionality in screen content as long as no third-party content is shown on the Home screen. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Display your app on the screen as it appears when your app is running. If your marketing contains illustrations of generic devices, ensure that these devices do not include details that are unique to Apple products, such as the iPhone Home button, sensor housing, Ring/Silent switch, or volume controls.įocus on the experience of using your app and not on Apple product functions.
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